Find the leaks
Audit lifecycle coverage, timing, segmentation, creative and measurement.
Your ads earned the first order. Your lifecycle should earn the second.
I find and fix the Klaviyo gaps that let first-time buyers disappear—across flows, campaigns, segmentation, copy, design and testing.
STRATEGY → COPY → DESIGN → KLAVIYO BUILD → QA → TESTINGTHESECOND
PURCHASESYSTEM
PURCHASESYSTEM
01First orderACQUIRED
02LifecycleACTIVATED
03Order twoCOMPOUNDING
REPEAT REVENUE ↗
POST-PURCHASEREPLENISHMENTSEGMENTATIONCAMPAIGNSTESTING
00 / THE LEAK
You paid for the customer.
Then the lifecycle went quiet.
THE PROBLEM
Generic emails do not create a repeat-purchase habit. Timing, customer context and the next useful action do.
FIRST ORDER→PRODUCT SUCCESS→SECOND PURCHASE→HIGHER LTV→FIRST ORDER→PRODUCT SUCCESS→SECOND PURCHASE→HIGHER LTV
01 / THE METHOD
The Second Purchase System
A focused lifecycle operating system for turning acquisition into a customer relationship—not another folder of pretty email files.
Build the system
Map, write, design and implement the highest-leverage Klaviyo journeys.
Prove the lift
QA every path, launch controlled tests and judge orders—not vanity metrics.
Welcome
Convert intent before the first order
Recovery
Separate browse, cart and checkout intent
Post-purchase
Educate, reassure and bridge to order two
Replenishment
Return when the product cycle says it is time
Win-back
Reactivate customers before they become lost
Campaigns
Send with a job, segment and measurement plan
02 / STRATEGIC DEMONSTRATION
What a second-purchase system looks like.
A public-evidence concept for Soft Services. No backend access. No client result claimed.
SOFT SERVICES · BODY SKINCARE · CONCEPT PROJECT
Teach product success before asking for the second order.
Public product, refill and campaign signals shaped three lifecycle concepts: first-buyer onboarding, milestone coaching and a refill bridge.
THE PROPOSED SHIFTFirst order → routine success → progress milestone → observed refill window → order two
View the complete case study ↗SECOND PURCHASE JOURNEY3 CONCEPTS
01
You made a good choice.
Set expectations. Reduce uncertainty. Build anticipation.
ORDER CONFIRMED →02
Get the result you bought.
Useful product education before the customer needs help.
SEE THE ROUTINE →03
Ready for what comes next?
Replenishment timed to the actual product cycle.
REORDER →03 / WAYS TO WORK TOGETHER
Start with the smallest useful commitment.
Diagnose first. Build what matters. Add ongoing support only when the operating need is real.
01DIAGNOSE
Retention Leak Audit
A fixed-scope review of what is missing, misfiring or underperforming across your Klaviyo lifecycle.
- Lifecycle map
- Priority leak score
- 90-day action plan
02BUILD
Second Purchase System
The core implementation sprint: strategy, copy, design, Klaviyo build, QA and launch.
- Priority flow builds
- Segmentation logic
- Measurement baseline
03OPTIMIZE
Lifecycle Revenue Partner
Ongoing campaigns, testing and optimization for brands that need senior retention ownership.
- Campaign calendar
- Monthly experiments
- Commercial reporting
04 / MEASURE WHAT MATTERS
Not more opens.
More commercial signal.
The reporting layer is built around customer behavior and business movement—not a vanity-metric victory lap.
6+ YEARSPERFORMANCEACQUISITION
MEETS RETENTION
05 / THE CONSULTANT
Retention thinking with an acquisition operator's discipline.
I am Asif Izhar, a growth marketer with 6+ years inside performance accounts and ecommerce. I know what it costs to win the first order. This consultancy exists to make the customer journey after that acquisition work harder.
Start with a leak audit ↗06 / FAQ
Before we talk.
No. Design is one layer. The work covers lifecycle strategy, copy, segmentation, implementation, QA and measurement inside Klaviyo.
START WITH01LEAK AUDIT
07 / START HERE
Your next customer
may already be in Klaviyo.
Bring your store and current lifecycle setup. Leave with the leaks, the priorities and the clearest next move.
08 / INSTAGRAM
Lifecycle teardowns, in public.
Flow logic, campaign rhythm and second-purchase diagnostics. Posted at @TheRetentionStudio.